Search your best job type plus your city. Note who ranks above you.

Fix first: Use the same service words on your Google profile and the page you want to rank. If a closer competitor keeps winning, add stronger local proof for that city.

Your profile and top page should show the same job, area, review, and next step.

Fix first: Match your main service, real service areas, phone, review, photo, and call button across Google and the page.

The best reviews mention the job, city, and result.

Fix first: Reply to recent reviews with the job and city when true. Ask happy customers for honest reviews after completed jobs.

The first screen should show the job, area, review, photo, and next step.

Fix first: Put the job name, area, phone button, one review, and one real job photo above the first scroll.

A buyer should know how to call, book, or ask for a quote without hunting.

Fix first: Open the page on your phone. Your call button and quote form should be visible before the first scroll.

Fast replies win calls. Follow-up wins quotes that did not book yet.

Fix first: Send your own form. If the first reply or quote follow-up is slow, fix that before buying more leads.